T20 of Theatre is Here!
“Short+Sweet originated from Sydney in 2002, and it’s a festival of ten-minute plays. It has grown from Australia to New Zealand, to Singapore, Malaysia and is now in India. We think that 10-minute theatre fits the modern world. It’s value-packed theatre, and not a moment is wasted as you have to get your idea across in a short span of time,” said Michael Wood, Producer of the Festival. The timing is the key parameter here, and so every play is timed in this Festival, and a play that exceeds the time limit is disqualified. So while Rainbow in the Sea by Smriti Vij and Aarjoo was exceptionally poignant and powerful, it was disqualified from competing for the Gala Final as it overshot the limit by three minutes.
Theatre has for long been treated as a poor cousin of cinema, and it is almost treated as a stepping stone for artists trying to find their inroads into the film industry. Could a shorter, snappier format better its condition? “Because it is 10-minute-theatre, young people identify with the format, it’s consistent with the YouTube and Twitter generation’s style of entertainment. So we have younger directors, writers and performers, who then bring in much younger audiences. What we found in other countries is that Short + Sweet is a very powerful tool for attracting new, younger audiences into theatre,” says Michael Wood. My personal favourite out of some 12 odd plays that I watched was by the students of Hansraj College. Guess youngsters here have already caught on with this format!
Read more......
“Short+Sweet originated from Sydney in 2002, and it’s a festival of ten-minute plays. It has grown from Australia to New Zealand, to Singapore, Malaysia and is now in India. We think that 10-minute theatre fits the modern world. It’s value-packed theatre, and not a moment is wasted as you have to get your idea across in a short span of time,” said Michael Wood, Producer of the Festival. The timing is the key parameter here, and so every play is timed in this Festival, and a play that exceeds the time limit is disqualified. So while Rainbow in the Sea by Smriti Vij and Aarjoo was exceptionally poignant and powerful, it was disqualified from competing for the Gala Final as it overshot the limit by three minutes.
Theatre has for long been treated as a poor cousin of cinema, and it is almost treated as a stepping stone for artists trying to find their inroads into the film industry. Could a shorter, snappier format better its condition? “Because it is 10-minute-theatre, young people identify with the format, it’s consistent with the YouTube and Twitter generation’s style of entertainment. So we have younger directors, writers and performers, who then bring in much younger audiences. What we found in other countries is that Short + Sweet is a very powerful tool for attracting new, younger audiences into theatre,” says Michael Wood. My personal favourite out of some 12 odd plays that I watched was by the students of Hansraj College. Guess youngsters here have already caught on with this format!
Read more......
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles
2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
IIPM – FLP (Flexi Learning Program)
