Tuesday, January 8, 2013

Advertisement trends 2012

Internet’s rapidly growing dominance in the ad space is not something new. But the way smartphones have helped digital marketing to snatch market share from traditional platforms is worth a look, more so when print seems dead; and TV, though having the largest share, lacks growth. No doubt, digital has started getting the better part of marketing budgets, but the question remains, is it worth the expectations? For now, it’s going strong and pulling in the Ads.

TV going steady... not strong

After the Internet, the main contributor to global ad growth is television, which is expected to supply 41.1% of new ad dollars between 2011 and 2014. Television’s share of the global ad market has risen steadily over the last few years and Zenith Optimedia expects it to end this year with 40.4% of all ad expenditure, up from 37.0% in 2005. The amount of time viewers spend watching television has increased, and even though viewers are presented with a wider choice of channels than ever, the biggest television events are attracting record audiences. Newspapers and magazines, however, have been declining constantly since 2007.

Displays high on Online videos

The Internet continues to grow much faster than any other medium, at an average of 15.9% a year between 2011 and 2014. Display is the fastest-growing segment, growing by 18.9% a year, driven mainly by online video and social media. Streaming video ads are burgeoning extremely quickly, thanks to the emergence of do-it-yourself tools that have allowed local advertisers to enter the market. Paid search is growing by 15.7% a year, but its growth is being slightly restrained by the shift in search behavior from desktop to mobile devices, where costs are currently lower.

Read more.....

Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
For More IIPM Info, Visit below mentioned IIPM articles.
Posted by at
Labels: , , , , , , , , , ,